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Malaysia , A middle-income country with a population of more than 30 million people with 70% internet penetration , Malaysia attracts players from local and global companies that are interested in grabbing share of market through digital marketing strategies to presence online.
Thanks to the Digital Free Trade Zone(DFTZ) , now small to big business can use the digital way to sell and buy things across Asia . DFTZ will provide physical and virtual zones to facilitate SMEs to capitalize on the approach of the exponential growth of the internet economy and cross-border activities.
In Digital Marketing trends of 2018 ,Malaysia SEO (Search Engine Optimization ) are the main area you need to keep an eye on in order to stay ahead of the curve.
SEO (Search Engine Optimization) Malaysia 2018:
Voice Search and Digital Assistants
New voice-enabled devices such as the Amazon Alexa and the Google Assistant have been a breakout hit with consumers in 2017 and trending products on Amazon. It’s clearly set to grow and expand even more to become one of the biggest Digital Marketing trends of 2018.Whether we like it or not, voice search affects SEO and incorporating voice command into our websites as well as increasing the amount of quality, conversational style content are imperatives. But what optimisation strategies can we use?
Long Tail Keywords
While it’s unlikely that one word, short tail keywords will ever vanish entirely, but they don’t exactly fit in with the natural, conversational tone used in voice searches. The truth is, we don’t want to feel like we’re talking to machines anymore. We need to focus more attention than ever on personalised, long tail keywords.
If you’re writing content in a natural, conversational tone — you’ll be speaking the consumer’s language, the language they use in voice search. Since Google doesn’t penalise for voice search, the websites that are seen to adapting to the voice search world are the ones incorporating (voice) search strategies for typers and talkers, alike.
One of the latest evolutions in SEO, is a new form of optimisation, a semantic vocabulary code used on websites is here to help return more detailed, informative results for users.
For example, if someone searches for a music venue or concert tickets, by applying Schema to the SERP, (Search Engine Results Page) you can instruct the results to show a list of upcoming dates beneath the original search. This helps to promote your own business but also giving the searcher extra, additional information, without having to ask for it.
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